/**
 * Digital Marketing Portfolio — Main Stylesheet
 *
 * Design System: Modern SaaS / High-Growth Digital Agency Aesthetic
 * Fonts: Poppins (Headings) + Inter (Body)
 * Color Palette: Deep Navy (#0F172A), Electric Blue (#2563EB), Aqua Cyan (#06B6D4)
 *
 * @package Digital_Marketing_Portfolio
 */

/* ==========================================================================
   1. CSS CUSTOM PROPERTIES (DESIGN TOKENS)
   ========================================================================== */
:root {
    --color-primary: #0F172A;
    --color-secondary: #2563EB;
    --color-accent: #06B6D4;
    --color-success: #10B981;
    --color-warning: #F59E0B;
    --color-danger: #EF4444;
    --color-bg: #F8FAFC;
    --color-bg-alt: #F1F5F9;
    --color-card-bg: #FFFFFF;
    --color-text-main: #0F172A;
    --color-muted: #64748B;
    --color-border: #E2E8F0;
    --color-border-hover: #CBD5E1;

    --gradient-brand: linear-gradient(135deg, #2563EB 0%, #06B6D4 100%);
    --gradient-card: linear-gradient(180deg, #FFFFFF 0%, #F8FAFC 100%);
    --gradient-dark: linear-gradient(135deg, #0F172A 0%, #1E293B 100%);

    --font-heading: 'Poppins', -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
    --font-body: 'Inter', -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;

    --radius-sm: 6px;
    --radius-md: 10px;
    --radius-lg: 16px;
    --radius-xl: 24px;
    --radius-full: 9999px;

    --shadow-sm: 0 1px 2px rgba(15, 23, 42, 0.05);
    --shadow-md: 0 4px 6px -1px rgba(15, 23, 42, 0.08), 0 2px 4px -2px rgba(15, 23, 42, 0.05);
    --shadow-lg: 0 10px 15px -3px rgba(15, 23, 42, 0.08), 0 4px 6px -4px rgba(15, 23, 42, 0.03);
    --shadow-xl: 0 20px 25px -5px rgba(15, 23, 42, 0.1), 0 8px 10px -6px rgba(15, 23, 42, 0.04);
    --shadow-hover: 0 20px 30px -10px rgba(37, 99, 235, 0.15);

    --transition-fast: 0.15s ease;
    --transition-base: 0.25s ease;
    --transition-slow: 0.4s cubic-bezier(0.16, 1, 0.3, 1);

    --container-max: 1240px;
    --header-height: 80px;
    --header-height-scrolled: 64px;
}

/* ==========================================================================
   2. CSS RESET & GLOBAL RESETS
   ========================================================================== */
*, *::before, *::after {
    box-sizing: border-box;
    margin: 0;
    padding: 0;
}

html {
    scroll-behavior: smooth;
    -webkit-text-size-adjust: 100%;
}

body {
    font-family: var(--font-body);
    font-size: 16px;
    line-height: 1.65;
    color: var(--color-text-main);
    background-color: var(--color-bg);
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: hidden;
}

/* Screen Reader Text */
.screen-reader-text {
    border: 0;
    clip: rect(1px, 1px, 1px, 1px);
    clip-path: inset(50%);
    height: 1px;
    margin: -1px;
    overflow: hidden;
    padding: 0;
    position: absolute !important;
    width: 1px;
    word-wrap: normal !important;
}

.screen-reader-text:focus {
    background-color: #ffffff;
    border-radius: var(--radius-sm);
    box-shadow: 0 0 2px 2px rgba(0, 0, 0, 0.6);
    clip: auto !important;
    clip-path: none;
    color: var(--color-primary);
    display: block;
    font-size: 14px;
    font-weight: 700;
    height: auto;
    left: 10px;
    line-height: normal;
    padding: 15px 24px;
    text-decoration: none;
    top: 10px;
    width: auto;
    z-index: 100000;
}

a {
    color: var(--color-secondary);
    text-decoration: none;
    transition: color var(--transition-fast);
}

a:hover {
    color: #1d4ed8;
}

img {
    max-width: 100%;
    height: auto;
    display: block;
}

button, input, select, textarea {
    font-family: inherit;
    font-size: inherit;
    color: inherit;
}

/* Focus styles */
:focus-visible {
    outline: 2px solid var(--color-secondary);
    outline-offset: 2px;
}

/* ==========================================================================
   3. TYPOGRAPHY & HEADINGS
   ========================================================================== */
h1, h2, h3, h4, h5, h6 {
    font-family: var(--font-heading);
    font-weight: 700;
    line-height: 1.25;
    color: var(--color-primary);
    margin-bottom: 0.5em;
}

h1 {
    font-size: clamp(2.25rem, 5vw, 3.5rem);
    font-weight: 800;
    letter-spacing: -0.025em;
}

h2 {
    font-size: clamp(1.75rem, 3.5vw, 2.5rem);
    letter-spacing: -0.02em;
}

h3 {
    font-size: clamp(1.25rem, 2.5vw, 1.75rem);
}

h4 {
    font-size: 1.15rem;
}

p {
    margin-bottom: 1rem;
    color: #334155;
}

/* ==========================================================================
   4. LAYOUT CONTAINERS & UTILITIES
   ========================================================================== */
.container {
    width: 100%;
    max-width: var(--container-max);
    margin-left: auto;
    margin-right: auto;
    padding-left: 24px;
    padding-right: 24px;
}

.section-padding {
    padding-top: 96px;
    padding-bottom: 96px;
}

.bg-alt {
    background-color: var(--color-bg-alt);
}

.text-center {
    text-align: center;
}

.section-header {
    max-width: 760px;
    margin: 0 auto 56px auto;
}

.section-header-row {
    display: flex;
    justify-content: space-between;
    align-items: flex-end;
    margin-bottom: 48px;
    gap: 24px;
}

.section-tag {
    display: inline-block;
    font-family: var(--font-heading);
    font-size: 0.8125rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    color: var(--color-secondary);
    margin-bottom: 12px;
}

.section-title {
    margin-bottom: 16px;
}

.section-lead {
    font-size: 1.125rem;
    color: var(--color-muted);
    line-height: 1.6;
}

/* ==========================================================================
   5. BUTTONS & BADGES
   ========================================================================== */
.btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 12px 24px;
    font-weight: 600;
    font-size: 0.95rem;
    border-radius: var(--radius-sm);
    cursor: pointer;
    transition: all var(--transition-base);
    border: 1px solid transparent;
    text-decoration: none;
    white-space: nowrap;
}

.btn--primary {
    background: var(--gradient-brand);
    color: #ffffff;
    box-shadow: 0 4px 14px rgba(37, 99, 235, 0.3);
}

.btn--primary:hover {
    color: #ffffff;
    transform: translateY(-2px);
    box-shadow: 0 6px 20px rgba(37, 99, 235, 0.4);
}

.btn--secondary {
    background: #ffffff;
    color: var(--color-primary);
    border-color: var(--color-border);
    box-shadow: var(--shadow-sm);
}

.btn--secondary:hover {
    background: #f8fafc;
    color: var(--color-secondary);
    border-color: var(--color-secondary);
    transform: translateY(-2px);
}

.btn--outline {
    background: transparent;
    color: var(--color-secondary);
    border-color: var(--color-secondary);
}

.btn--outline:hover {
    background: rgba(37, 99, 235, 0.05);
    color: #1d4ed8;
    transform: translateY(-2px);
}

.btn--lg {
    padding: 14px 30px;
    font-size: 1.05rem;
    border-radius: var(--radius-md);
}

.btn--sm {
    padding: 8px 16px;
    font-size: 0.85rem;
}

.btn--full {
    width: 100%;
}

.btn__icon svg {
    transition: transform var(--transition-fast);
}

.btn:hover .btn__icon svg {
    transform: translateX(4px);
}

.btn-link {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    font-weight: 600;
    color: var(--color-secondary);
    font-size: 0.95rem;
    transition: gap var(--transition-fast);
}

.btn-link:hover {
    color: #1d4ed8;
    gap: 10px;
}

.btn-link .btn-link__icon svg {
    transition: transform var(--transition-fast);
}

.btn-link:hover .btn-link__icon svg {
    transform: translateX(4px);
}

/* Badges */
.dmp-badge {
    display: inline-flex;
    align-items: center;
    font-size: 0.75rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    padding: 4px 10px;
    border-radius: var(--radius-full);
}

.dmp-badge--projected {
    background-color: #eff6ff;
    color: #2563eb;
    border: 1px solid #bfdbfe;
}

.dmp-badge--real {
    background-color: #ecfdf5;
    color: #059669;
    border: 1px solid #a7f3d0;
}

/* Strategy Tags */
.tag {
    display: inline-block;
    font-size: 0.75rem;
    font-weight: 600;
    padding: 4px 10px;
    border-radius: var(--radius-sm);
    background-color: #f1f5f9;
    color: #475569;
    border: 1px solid #e2e8f0;
}

.tag--landing { background-color: #f0fdf4; color: #166534; border-color: #bbf7d0; }
.tag--content { background-color: #fef2f2; color: #991b1b; border-color: #fecaca; }
.tag--meta    { background-color: #eff6ff; color: #1e40af; border-color: #bfdbfe; }
.tag--gads    { background-color: #fffbeb; color: #92400e; border-color: #fde68a; }
.tag--seo     { background-color: #ecfeff; color: #155e75; border-color: #a5f3fc; }

/* ==========================================================================
   6. CREDIBILITY NOTICE BANNER
   ========================================================================== */
.credibility-notice {
    display: flex;
    align-items: center;
    gap: 12px;
    background: #ffffff;
    border: 1px solid #e2e8f0;
    border-left: 4px solid var(--color-secondary);
    padding: 14px 20px;
    border-radius: var(--radius-md);
    margin-bottom: 36px;
    box-shadow: var(--shadow-sm);
    font-size: 0.875rem;
    color: #475569;
}

.credibility-notice .notice-icon svg {
    color: var(--color-secondary);
    flex-shrink: 0;
}

/* ==========================================================================
   7. STICKY HEADER & NAVIGATION
   ========================================================================== */
.site-header {
    position: sticky;
    top: 0;
    width: 100%;
    z-index: 1000;
    background-color: rgba(255, 255, 255, 0.95);
    backdrop-filter: blur(12px);
    -webkit-backdrop-filter: blur(12px);
    border-bottom: 1px solid rgba(226, 232, 240, 0.8);
    transition: height var(--transition-base), box-shadow var(--transition-base);
    height: var(--header-height);
}

.site-header--scrolled {
    height: var(--header-height-scrolled);
    box-shadow: var(--shadow-md);
}

.site-header__container {
    height: 100%;
    display: flex;
    align-items: center;
    justify-content: space-between;
}

/* Brand */
.site-header__logo-link {
    display: flex;
    flex-direction: row;
    align-items: center;
    gap: 12px;
    text-decoration: none;
}

.site-header__logo-icon {
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
}

.site-header__logo-text {
    display: flex;
    flex-direction: column;
}

.site-header__name {
    font-family: var(--font-heading);
    font-size: 1.3rem;
    font-weight: 800;
    color: var(--color-primary);
    line-height: 1.1;
    letter-spacing: -0.02em;
}

.site-header__role {
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--color-secondary);
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

/* Desktop Nav Menu */
.site-navigation .nav-menu {
    display: flex;
    list-style: none;
    align-items: center;
    gap: 32px;
}

.site-navigation .nav-menu a {
    font-size: 0.95rem;
    font-weight: 500;
    color: #334155;
    padding: 8px 0;
    position: relative;
    transition: color var(--transition-fast);
}

.site-navigation .nav-menu a:hover,
.site-navigation .nav-menu .current-menu-item > a {
    color: var(--color-secondary);
}

.site-navigation .nav-menu a::after {
    content: '';
    position: absolute;
    bottom: 0;
    left: 0;
    width: 0;
    height: 2px;
    background: var(--gradient-brand);
    transition: width var(--transition-base);
}

.site-navigation .nav-menu a:hover::after,
.site-navigation .nav-menu .current-menu-item > a::after {
    width: 100%;
}

.site-header__actions {
    display: flex;
    align-items: center;
    gap: 16px;
}

.btn--header-cta {
    background: var(--color-primary);
    color: #ffffff;
    font-size: 0.875rem;
    padding: 10px 20px;
}

.btn--header-cta:hover {
    background: var(--color-secondary);
    color: #ffffff;
}

/* Mobile Hamburger Toggle */
.menu-toggle {
    display: none;
    flex-direction: column;
    justify-content: space-between;
    width: 32px;
    height: 24px;
    background: transparent;
    border: none;
    cursor: pointer;
    padding: 0;
}

.menu-toggle__line {
    width: 100%;
    height: 2.5px;
    background-color: var(--color-primary);
    border-radius: 2px;
    transition: all var(--transition-base);
}

/* Hamburger Active State */
.menu-toggle.is-active .menu-toggle__line:nth-child(1) {
    transform: translateY(10.5px) rotate(45deg);
}
.menu-toggle.is-active .menu-toggle__line:nth-child(2) {
    opacity: 0;
}
.menu-toggle.is-active .menu-toggle__line:nth-child(3) {
    transform: translateY(-10.5px) rotate(-45deg);
}

/* Mobile Nav Drawer */
.mobile-navigation {
    display: none;
    position: fixed;
    top: var(--header-height);
    left: 0;
    width: 100%;
    background-color: #ffffff;
    border-bottom: 1px solid var(--color-border);
    box-shadow: var(--shadow-xl);
    padding: 24px;
    transition: all var(--transition-base);
}

.mobile-navigation.is-open {
    display: block;
}

.mobile-nav-menu {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 16px;
    margin-bottom: 24px;
}

.mobile-nav-menu a {
    font-size: 1.1rem;
    font-weight: 600;
    color: var(--color-primary);
    display: block;
    padding: 8px 0;
}

/* ==========================================================================
   8. HERO SECTION & VISUAL DASHBOARD
   ========================================================================== */
.hero-section {
    padding-top: 60px;
    padding-bottom: 80px;
    background: linear-gradient(180deg, #F8FAFC 0%, #FFFFFF 100%);
    position: relative;
    overflow: hidden;
}

.hero-section__grid {
    display: grid;
    grid-template-columns: 1.15fr 0.85fr;
    gap: 48px;
    align-items: center;
    margin-bottom: 64px;
}

.hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 6px 16px;
    background-color: #EFF6FF;
    border: 1px solid #DBEAFE;
    border-radius: var(--radius-full);
    font-size: 0.8rem;
    font-weight: 700;
    letter-spacing: 0.08em;
    color: var(--color-secondary);
    margin-bottom: 24px;
}

.hero-badge__dot {
    width: 8px;
    height: 8px;
    background-color: var(--color-accent);
    border-radius: 50%;
    animation: pulse 2s infinite;
}

@keyframes pulse {
    0% { transform: scale(0.95); box-shadow: 0 0 0 0 rgba(6, 182, 212, 0.7); }
    70% { transform: scale(1); box-shadow: 0 0 0 6px rgba(6, 182, 212, 0); }
    100% { transform: scale(0.95); box-shadow: 0 0 0 0 rgba(6, 182, 212, 0); }
}

.hero-title {
    margin-bottom: 20px;
    color: var(--color-primary);
}

.hero-desc {
    font-size: 1.18rem;
    color: #475569;
    line-height: 1.7;
    margin-bottom: 32px;
}

.hero-actions {
    display: flex;
    gap: 16px;
    align-items: center;
    flex-wrap: wrap;
    margin-bottom: 32px;
}

.hero-trust {
    display: flex;
    align-items: center;
    gap: 10px;
    font-size: 0.875rem;
    color: var(--color-muted);
}

.hero-trust__icon {
    color: var(--color-success);
}

/* Right Dashboard Graphic */
.dashboard-mockup {
    position: relative;
    background-color: #ffffff;
    border: 1px solid #cbd5e1;
    border-radius: var(--radius-lg);
    box-shadow: var(--shadow-xl);
    padding: 24px;
}

.dashboard-mockup__header {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding-bottom: 16px;
    border-bottom: 1px solid #f1f5f9;
    margin-bottom: 20px;
}

.dashboard-mockup__controls {
    display: flex;
    gap: 6px;
}

.dashboard-mockup__controls .dot {
    width: 10px;
    height: 10px;
    border-radius: 50%;
}
.dot--red { background-color: #ef4444; }
.dot--yellow { background-color: #f59e0b; }
.dot--green { background-color: #10b981; }

.dashboard-mockup__title {
    font-size: 0.78rem;
    font-weight: 600;
    color: var(--color-muted);
}

.badge--pill {
    font-size: 0.7rem;
    font-weight: 700;
    background-color: #ecfdf5;
    color: #059669;
    padding: 2px 8px;
    border-radius: var(--radius-full);
}

/* Dashboard Channels List */
.dashboard-channels {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    margin-bottom: 20px;
}

.channel-pill {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    font-size: 0.78rem;
    font-weight: 600;
    padding: 6px 12px;
    background-color: #f8fafc;
    border: 1px solid #e2e8f0;
    border-radius: var(--radius-sm);
    color: #475569;
}

.channel-pill--active {
    background-color: #eff6ff;
    border-color: #bfdbfe;
    color: #2563eb;
}

.channel-pill svg {
    width: 14px;
    height: 14px;
}

/* Funnel Visualization */
.dashboard-funnel {
    display: flex;
    align-items: center;
    justify-content: space-between;
    background-color: #f8fafc;
    border: 1px dashed #cbd5e1;
    border-radius: var(--radius-md);
    padding: 12px 16px;
    margin-bottom: 20px;
    font-size: 0.78rem;
}

.dashboard-funnel__step {
    display: flex;
    flex-direction: column;
}

.dashboard-funnel__step .step-label {
    font-weight: 700;
    color: var(--color-primary);
}

.dashboard-funnel__step .step-sub {
    font-size: 0.7rem;
    color: var(--color-muted);
}

.dashboard-funnel__arrow {
    color: var(--color-secondary);
    font-weight: bold;
}

/* Chart visual */
.dashboard-chart {
    background-color: #f8fafc;
    border-radius: var(--radius-md);
    padding: 16px;
}

.dashboard-chart__bars {
    display: flex;
    align-items: flex-end;
    gap: 20px;
    height: 100px;
    border-bottom: 1px solid #cbd5e1;
    padding-bottom: 8px;
    margin-bottom: 12px;
}

.chart-bar-group {
    flex: 1;
    display: flex;
    flex-direction: column;
    align-items: center;
    height: 100%;
    justify-content: flex-end;
}

.chart-bar {
    width: 100%;
    border-radius: 4px 4px 0 0;
    background: var(--gradient-brand);
    transition: height 1s ease;
}

.bar-lbl {
    font-size: 0.7rem;
    color: var(--color-muted);
    margin-top: 4px;
}

.dashboard-chart__legend {
    display: flex;
    align-items: center;
    gap: 6px;
    font-size: 0.72rem;
    color: var(--color-muted);
}

.legend-indicator {
    width: 8px;
    height: 8px;
    border-radius: 2px;
    background-color: var(--color-secondary);
}

.dashboard-active-campaign {
    display: flex;
    align-items: center;
    gap: 14px;
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 10px 14px;
    margin-top: 16px;
    box-shadow: var(--shadow-sm);
}

.active-campaign__thumb {
    width: 68px;
    height: 48px;
    border-radius: var(--radius-sm);
    overflow: hidden;
    flex-shrink: 0;
}

.active-campaign__thumb img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.active-campaign__info {
    display: flex;
    flex-direction: column;
}

.active-campaign__tag {
    font-size: 0.68rem;
    font-weight: 700;
    color: var(--color-secondary);
    letter-spacing: 0.05em;
}

.active-campaign__name {
    font-size: 0.85rem;
    color: var(--color-primary);
    line-height: 1.2;
}

.active-campaign__status {
    font-size: 0.72rem;
    color: var(--color-muted);
}

/* Floating Cards on Mockup */
.floating-card {
    position: absolute;
    background-color: #ffffff;
    border: 1px solid #e2e8f0;
    border-radius: var(--radius-md);
    padding: 12px 16px;
    box-shadow: var(--shadow-lg);
    z-index: 10;
    min-width: 170px;
    animation: float 4s ease-in-out infinite alternate;
}

@keyframes float {
    0% { transform: translateY(0); }
    100% { transform: translateY(-8px); }
}

.floating-card--seo {
    top: -24px;
    right: -24px;
    animation-delay: 0s;
}

.floating-card--meta {
    bottom: -20px;
    left: -24px;
    animation-delay: 1.5s;
}

.floating-card--gads {
    bottom: 40px;
    right: -28px;
    animation-delay: 2.5s;
}

.floating-card__header {
    display: flex;
    align-items: center;
    justify-content: space-between;
    margin-bottom: 4px;
}

.floating-card__icon svg {
    width: 16px;
    height: 16px;
}
.floating-card__icon--cyan svg { color: var(--color-accent); }
.floating-card__icon--blue svg { color: var(--color-secondary); }
.floating-card__icon--green svg { color: var(--color-success); }

.floating-card__tag {
    font-size: 0.65rem;
    font-weight: 700;
    text-transform: uppercase;
    color: var(--color-muted);
    background-color: #f1f5f9;
    padding: 2px 6px;
    border-radius: 4px;
}

.floating-card__metric {
    font-family: var(--font-heading);
    font-size: 1.25rem;
    font-weight: 800;
    color: var(--color-primary);
}

.floating-card__label {
    font-size: 0.72rem;
    color: var(--color-muted);
}

/* ==========================================================================
   9. STATS SECTION (ANIMATED COUNTERS)
   ========================================================================== */
.hero-stats {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-lg);
    box-shadow: var(--shadow-sm);
    padding: 32px 40px;
}

.hero-stats__grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 32px;
}

.stat-card {
    text-align: center;
    position: relative;
}

.stat-card:not(:last-child)::after {
    content: '';
    position: absolute;
    right: -16px;
    top: 20%;
    height: 60%;
    width: 1px;
    background-color: var(--color-border);
}

.stat-card__number {
    font-family: var(--font-heading);
    font-size: clamp(2rem, 3.5vw, 2.75rem);
    font-weight: 800;
    color: var(--color-secondary);
    line-height: 1.1;
    margin-bottom: 6px;
    letter-spacing: -0.02em;
}

.stat-card__label {
    font-size: 0.95rem;
    font-weight: 600;
    color: #475569;
}

/* ==========================================================================
   10. ABOUT SECTION
   ========================================================================== */
.about-section__grid {
    display: grid;
    grid-template-columns: 0.85fr 1.15fr;
    gap: 64px;
    align-items: center;
}

.about-profile-card {
    position: relative;
}

.about-profile-card__frame {
    position: relative;
    border-radius: var(--radius-xl);
    overflow: hidden;
    box-shadow: var(--shadow-xl);
    border: 2px solid #ffffff;
    background-color: #f1f5f9;
}

.about-profile-card__photo {
    width: 100%;
    aspect-ratio: 4/5;
    object-fit: cover;
}

.about-profile-card__fallback {
    width: 100%;
    aspect-ratio: 4/5;
    background: var(--gradient-dark);
    display: flex;
    align-items: center;
    justify-content: center;
    position: relative;
}

.fallback-avatar {
    width: 120px;
    height: 120px;
    border-radius: 50%;
    background: var(--gradient-brand);
    display: flex;
    align-items: center;
    justify-content: center;
    box-shadow: var(--shadow-lg);
}

.fallback-initials {
    font-family: var(--font-heading);
    font-size: 3rem;
    font-weight: 800;
    color: #ffffff;
}

.about-profile-card__badge {
    position: absolute;
    bottom: 24px;
    left: 24px;
    right: 24px;
    background: rgba(255, 255, 255, 0.95);
    backdrop-filter: blur(8px);
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 12px 18px;
    display: flex;
    align-items: center;
    gap: 12px;
    box-shadow: var(--shadow-md);
}

.about-profile-card__badge .badge-icon {
    color: var(--color-secondary);
}

.about-profile-card__badge .badge-text {
    display: flex;
    flex-direction: column;
}

.about-profile-card__badge .badge-text strong {
    font-size: 0.9rem;
    color: var(--color-primary);
}

.about-profile-card__badge .badge-text span {
    font-size: 0.75rem;
    color: var(--color-muted);
}

.about-section__content .section-subtitle {
    font-size: 1.25rem;
    font-weight: 600;
    color: var(--color-secondary);
    margin-bottom: 20px;
}

.about-text {
    font-size: 1.05rem;
    line-height: 1.75;
    margin-bottom: 28px;
}

.about-badges {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
    margin-bottom: 28px;
}

.skill-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 8px 16px;
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-full);
    font-size: 0.875rem;
    font-weight: 600;
    color: var(--color-primary);
    box-shadow: var(--shadow-sm);
}

.skill-badge__icon svg {
    width: 16px;
    height: 16px;
    color: var(--color-secondary);
}

.about-quote-box {
    background-color: #eff6ff;
    border-left: 4px solid var(--color-secondary);
    padding: 18px 24px;
    border-radius: var(--radius-sm);
    margin-bottom: 32px;
}

.quote-text {
    font-style: italic;
    font-size: 0.95rem;
    color: #1e3a8a;
    margin-bottom: 0;
}

.about-actions {
    display: flex;
    gap: 16px;
    flex-wrap: wrap;
}

/* ==========================================================================
   11. SKILLS SECTION
   ========================================================================== */
.skills-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(270px, 1fr));
    gap: 28px;
}

.skill-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-lg);
    padding: 32px 28px;
    box-shadow: var(--shadow-sm);
    transition: all var(--transition-base);
    display: flex;
    flex-direction: column;
}

.skill-card:hover {
    transform: translateY(-4px);
    box-shadow: var(--shadow-hover);
    border-color: #bfdbfe;
}

.skill-card__header {
    display: flex;
    align-items: center;
    justify-content: space-between;
    margin-bottom: 20px;
}

.skill-card__icon-wrap {
    width: 48px;
    height: 48px;
    border-radius: var(--radius-md);
    background: #eff6ff;
    color: var(--color-secondary);
    display: flex;
    align-items: center;
    justify-content: center;
}

.skill-card__badge {
    font-size: 0.72rem;
    font-weight: 700;
    text-transform: uppercase;
    color: var(--color-muted);
    background-color: #f1f5f9;
    padding: 3px 8px;
    border-radius: var(--radius-full);
}

.skill-card__title {
    font-size: 1.15rem;
    margin-bottom: 10px;
}

.skill-card__desc {
    font-size: 0.9rem;
    color: var(--color-muted);
    margin-bottom: 24px;
    line-height: 1.6;
}

.skill-card__items {
    margin-top: auto;
    display: flex;
    flex-direction: column;
    gap: 10px;
}

.skill-pill {
    display: flex;
    align-items: center;
    gap: 10px;
    font-size: 0.875rem;
    font-weight: 500;
    color: #334155;
    padding: 6px 10px;
    background-color: #f8fafc;
    border-radius: var(--radius-sm);
    border: 1px solid #f1f5f9;
}

.skill-pill__check svg {
    color: var(--color-success);
    width: 16px;
    height: 16px;
}

/* ==========================================================================
   12. CASE STUDIES (PROJECTS) GRID & CARDS
   ========================================================================== */
.projects-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 32px;
}

.projects-grid--3col {
    grid-template-columns: repeat(3, 1fr);
}

.project-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-lg);
    overflow: hidden;
    box-shadow: var(--shadow-sm);
    transition: transform var(--transition-base), box-shadow var(--transition-base), border-color var(--transition-base);
    display: flex;
    flex-direction: column;
}

.project-card:hover {
    transform: translateY(-6px);
    box-shadow: var(--shadow-xl);
    border-color: #93c5fd;
}

.project-card__inner {
    display: flex;
    flex-direction: column;
    height: 100%;
}

.project-card__media {
    position: relative;
    width: 100%;
    aspect-ratio: 16/10;
    overflow: hidden;
    background-color: #0f172a;
}

.project-card__number {
    position: absolute;
    top: 16px;
    left: 16px;
    background: rgba(15, 23, 42, 0.85);
    color: #ffffff;
    font-family: var(--font-heading);
    font-size: 0.85rem;
    font-weight: 800;
    padding: 4px 10px;
    border-radius: var(--radius-sm);
    z-index: 2;
    backdrop-filter: blur(4px);
}

.project-card__badge {
    position: absolute;
    bottom: 16px;
    left: 16px;
    background: #ffffff;
    color: var(--color-primary);
    font-size: 0.75rem;
    font-weight: 700;
    padding: 4px 10px;
    border-radius: var(--radius-full);
    z-index: 2;
    box-shadow: var(--shadow-sm);
}

.project-card__media-link {
    display: block;
    width: 100%;
    height: 100%;
}

.project-card__img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    transition: transform var(--transition-slow);
}

.project-card:hover .project-card__img {
    transform: scale(1.05);
}

/* Fallback media graphic */
.project-card__img-placeholder {
    width: 100%;
    height: 100%;
    background: linear-gradient(135deg, #0F172A 0%, #1E293B 100%);
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    position: relative;
}

.project-card__placeholder-mesh {
    position: absolute;
    inset: 0;
    background: radial-gradient(circle at 70% 30%, rgba(37, 99, 235, 0.3) 0%, transparent 60%);
}

.project-card__placeholder-tag {
    font-size: 0.85rem;
    font-weight: 700;
    color: var(--color-accent);
    text-transform: uppercase;
    letter-spacing: 0.08em;
    z-index: 1;
    margin-bottom: 8px;
}

.project-card__placeholder-icon {
    color: #ffffff;
    z-index: 1;
    opacity: 0.8;
}

/* Project Card Body */
.project-card__body {
    padding: 24px;
    display: flex;
    flex-direction: column;
    flex-grow: 1;
}

.project-card__title {
    font-size: 1.3rem;
    margin-bottom: 12px;
}

.project-card__title a {
    color: var(--color-primary);
}

.project-card__title a:hover {
    color: var(--color-secondary);
}

.project-card__excerpt {
    font-size: 0.925rem;
    color: var(--color-muted);
    line-height: 1.6;
    margin-bottom: 20px;
    flex-grow: 1;
}

.project-card__tags {
    display: flex;
    flex-wrap: wrap;
    gap: 6px;
    margin-bottom: 20px;
}

.project-card__footer {
    border-top: 1px solid #f1f5f9;
    padding-top: 16px;
    margin-top: auto;
}

/* ==========================================================================
   13. ARCHIVE FILTERS (JS DRIVEN)
   ========================================================================== */
.archive-header-banner {
    background: linear-gradient(180deg, #F8FAFC 0%, #EFF6FF 100%);
    border-bottom: 1px solid var(--color-border);
    padding: 48px 0 36px 0;
}

.archive-title {
    margin-bottom: 12px;
}

.archive-description {
    font-size: 1.1rem;
    color: var(--color-muted);
    max-width: 800px;
    margin-bottom: 28px;
}

.project-filters {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin-top: 24px;
}

.filter-btn {
    padding: 10px 20px;
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-full);
    font-size: 0.9rem;
    font-weight: 600;
    color: #475569;
    cursor: pointer;
    transition: all var(--transition-fast);
}

.filter-btn:hover {
    background-color: #f1f5f9;
    color: var(--color-primary);
    border-color: #cbd5e1;
}

.filter-btn--active {
    background: var(--color-primary) !important;
    color: #ffffff !important;
    border-color: var(--color-primary) !important;
    box-shadow: 0 4px 12px rgba(15, 23, 42, 0.2);
}

/* ==========================================================================
   14. SINGLE PROJECT (CASE STUDY) DEEP DIVE TEMPLATE
   ========================================================================== */
.single-project-entry {
    background-color: #ffffff;
}

/* Project Hero */
.project-hero {
    background: linear-gradient(180deg, #F8FAFC 0%, #EFF6FF 100%);
    border-bottom: 1px solid var(--color-border);
    padding: 40px 0 56px 0;
    margin-bottom: 48px;
}

.project-hero__badge-row {
    display: flex;
    align-items: center;
    gap: 12px;
    margin-bottom: 16px;
}

.project-hero__badge {
    background: var(--color-primary);
    color: #ffffff;
    font-size: 0.75rem;
    font-weight: 800;
    letter-spacing: 0.08em;
    padding: 4px 12px;
    border-radius: var(--radius-sm);
}

.project-hero__cat {
    font-size: 0.85rem;
    font-weight: 600;
    color: var(--color-secondary);
}

.project-hero__title {
    font-size: clamp(2.25rem, 4.5vw, 3.25rem);
    margin-bottom: 20px;
}

.project-hero__intro {
    font-size: 1.2rem;
    line-height: 1.7;
    color: #334155;
    max-width: 900px;
    margin-bottom: 28px;
}

.project-hero__tags {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    margin-bottom: 32px;
}

.project-hero__featured-image {
    margin-top: 32px;
    border-radius: var(--radius-lg);
    overflow: hidden;
    box-shadow: var(--shadow-xl);
    border: 1px solid var(--color-border);
}

/* Case Study Section Spacing & Headings */
.case-section {
    padding-top: 56px;
    padding-bottom: 56px;
    border-bottom: 1px solid #f1f5f9;
}

.case-section:last-of-type {
    border-bottom: none;
}

.case-section__heading-wrap {
    margin-bottom: 36px;
}

.case-section__step {
    font-family: var(--font-heading);
    font-size: 0.85rem;
    font-weight: 800;
    color: var(--color-secondary);
    letter-spacing: 0.06em;
    text-transform: uppercase;
    display: block;
    margin-bottom: 6px;
}

.case-section__title {
    font-size: clamp(1.6rem, 3vw, 2.2rem);
}

/* Overview Info Cards */
.overview-cards-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
    gap: 20px;
    margin-bottom: 32px;
}

.info-card {
    background-color: #f8fafc;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 20px;
    display: flex;
    flex-direction: column;
}

.info-card__icon svg {
    color: var(--color-secondary);
    margin-bottom: 8px;
}

.info-card__label {
    font-size: 0.78rem;
    font-weight: 700;
    text-transform: uppercase;
    color: var(--color-muted);
    letter-spacing: 0.05em;
    margin-bottom: 4px;
}

.info-card__value {
    font-size: 1rem;
    font-weight: 600;
    color: var(--color-primary);
}

.challenge-goal-grid,
.audience-products-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
    margin-bottom: 24px;
}

.detail-box {
    background-color: #f8fafc;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 24px;
}

.detail-box h3, .detail-box h4 {
    margin-bottom: 12px;
}

.detail-box--challenge {
    border-left: 4px solid var(--color-warning);
}

.detail-box--goal {
    border-left: 4px solid var(--color-success);
}

/* Objectives Grid */
.objectives-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 24px;
}

.objective-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 24px;
    box-shadow: var(--shadow-sm);
    display: flex;
    flex-direction: column;
}

.objective-card__top {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-bottom: 16px;
}

.objective-card__num {
    font-family: var(--font-heading);
    font-size: 1.5rem;
    font-weight: 800;
    color: var(--color-muted);
}

.objective-card__title {
    font-size: 1.15rem;
    margin-bottom: 8px;
}

.objective-card__kpi {
    font-size: 0.88rem;
    font-weight: 700;
    color: var(--color-secondary);
    background-color: #eff6ff;
    padding: 4px 10px;
    border-radius: var(--radius-sm);
    display: inline-block;
    margin-bottom: 12px;
}

.objective-card__desc {
    font-size: 0.9rem;
    color: var(--color-muted);
    line-height: 1.6;
}

/* ==========================================================================
   15. 01 — LANDING PAGE MOCKUP & FUNNEL
   ========================================================================== */
.browser-mockup {
    background-color: #ffffff;
    border: 1px solid #cbd5e1;
    border-radius: var(--radius-lg);
    box-shadow: var(--shadow-xl);
    overflow: hidden;
    margin-bottom: 40px;
}

.browser-mockup__bar {
    background-color: #f1f5f9;
    padding: 12px 16px;
    display: flex;
    align-items: center;
    gap: 16px;
    border-bottom: 1px solid #e2e8f0;
}

.browser-mockup__buttons {
    display: flex;
    gap: 6px;
}

.browser-mockup__buttons span {
    width: 10px;
    height: 10px;
    border-radius: 50%;
    background-color: #cbd5e1;
}

.browser-mockup__address {
    background-color: #ffffff;
    border: 1px solid #cbd5e1;
    border-radius: var(--radius-sm);
    padding: 4px 12px;
    font-size: 0.8rem;
    color: var(--color-muted);
    flex-grow: 1;
    max-width: 600px;
}

.browser-mockup__canvas {
    padding: 40px;
    background: #ffffff;
}

.mockup-preview-media {
    border-radius: var(--radius-md);
    overflow: hidden;
    margin-bottom: 32px;
    box-shadow: var(--shadow-md);
    max-height: 380px;
    border: 1px solid var(--color-border);
}

.mockup-preview-img {
    width: 100%;
    height: 100%;
    max-height: 380px;
    object-fit: cover;
    display: block;
}

.mockup-hero {
    text-align: center;
    max-width: 700px;
    margin: 0 auto 40px auto;
}

.mockup-badge {
    display: inline-block;
    font-size: 0.72rem;
    font-weight: 700;
    text-transform: uppercase;
    color: var(--color-secondary);
    background: #eff6ff;
    padding: 4px 10px;
    border-radius: var(--radius-full);
    margin-bottom: 16px;
}

.mockup-hero h4 {
    font-size: 1.75rem;
    margin-bottom: 12px;
}

.mockup-sub {
    font-size: 1.05rem;
    color: var(--color-muted);
    margin-bottom: 24px;
}

.mockup-cta-btn {
    display: inline-block;
    background: var(--gradient-brand);
    color: #ffffff;
    font-weight: 700;
    font-size: 0.95rem;
    padding: 12px 28px;
    border-radius: var(--radius-sm);
    box-shadow: 0 4px 12px rgba(37, 99, 235, 0.3);
}

.mockup-sections-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
}

.mockup-block {
    background-color: #f8fafc;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 20px;
}

.mockup-tag {
    display: inline-block;
    font-size: 0.75rem;
    font-weight: 700;
    color: var(--color-primary);
    text-transform: uppercase;
    margin-bottom: 8px;
    border-bottom: 2px solid var(--color-secondary);
    padding-bottom: 2px;
}

.mockup-block p {
    font-size: 0.85rem;
    color: #475569;
    margin-bottom: 0;
}

/* Funnel Steps Flow */
.funnel-visual-block {
    background-color: #f8fafc;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-lg);
    padding: 32px;
}

.funnel-title {
    margin-bottom: 24px;
    text-align: center;
}

.funnel-steps-container {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 12px;
}

.funnel-step-box {
    flex: 1;
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 18px;
    text-align: center;
    box-shadow: var(--shadow-sm);
}

.funnel-step-box--highlight {
    border-color: var(--color-secondary);
    background-color: #eff6ff;
}

.funnel-step-box .step-num {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 24px;
    height: 24px;
    background-color: var(--color-primary);
    color: #ffffff;
    border-radius: 50%;
    font-size: 0.75rem;
    font-weight: 700;
    margin-bottom: 8px;
}

.funnel-step-box .step-title {
    display: block;
    font-weight: 700;
    font-size: 0.9rem;
    color: var(--color-primary);
    margin-bottom: 4px;
}

.funnel-step-box .step-desc {
    font-size: 0.75rem;
    color: var(--color-muted);
}

.funnel-step-divider {
    font-size: 1.5rem;
    color: var(--color-secondary);
    font-weight: bold;
}

/* ==========================================================================
   16. 02 — CONTENT STRATEGY & CALENDAR
   ========================================================================== */
.content-strategy-meta-row {
    display: grid;
    grid-template-columns: 2fr 1fr;
    gap: 24px;
    margin-bottom: 32px;
}

.content-summary-box, .content-platforms-box {
    background-color: #f8fafc;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 20px;
}

.calendar-header-bar {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-bottom: 16px;
    flex-wrap: wrap;
    gap: 12px;
}

.calendar-filter-tabs {
    display: flex;
    gap: 8px;
    flex-wrap: wrap;
}

.cal-tab {
    padding: 6px 14px;
    background: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-full);
    font-size: 0.8rem;
    font-weight: 600;
    color: var(--color-muted);
    cursor: pointer;
    transition: all var(--transition-fast);
}

.cal-tab:hover {
    color: var(--color-primary);
    border-color: #cbd5e1;
}

.cal-tab--active {
    background: var(--color-secondary) !important;
    color: #ffffff !important;
    border-color: var(--color-secondary) !important;
}

/* Responsive Tables */
.table-responsive {
    width: 100%;
    overflow-x: auto;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    background-color: #ffffff;
    box-shadow: var(--shadow-sm);
    margin-bottom: 16px;
}

.dmp-table {
    width: 100%;
    border-collapse: collapse;
    font-size: 0.875rem;
    text-align: left;
}

.dmp-table th {
    background-color: #f8fafc;
    padding: 12px 16px;
    font-weight: 700;
    color: #334155;
    border-bottom: 1px solid var(--color-border);
}

.dmp-table td {
    padding: 12px 16px;
    border-bottom: 1px solid #f1f5f9;
    color: #334155;
    vertical-align: middle;
}

.dmp-table tr:last-child td {
    border-bottom: none;
}

.day-badge {
    font-weight: 700;
    color: var(--color-primary);
}

.pillar-tag {
    display: inline-block;
    padding: 3px 8px;
    border-radius: var(--radius-sm);
    font-size: 0.75rem;
    font-weight: 600;
}

.pillar-tag--educational     { background-color: #ecfeff; color: #0e7490; }
.pillar-tag--promotional     { background-color: #fef2f2; color: #b91c1c; }
.pillar-tag--authority       { background-color: #f5f3ff; color: #6d28d9; }
.pillar-tag--behind-the-scenes { background-color: #fffbeb; color: #b45309; }
.pillar-tag--engagement      { background-color: #f0fdf4; color: #15803d; }

.cta-pill {
    background: #f1f5f9;
    padding: 3px 8px;
    border-radius: var(--radius-sm);
    font-size: 0.78rem;
    color: #475569;
}

/* ==========================================================================
   17. 03 — META ADS STRATEGY
   ========================================================================== */
.meta-funnel-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    margin-bottom: 32px;
}

.funnel-tier-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 24px;
    box-shadow: var(--shadow-sm);
}

.funnel-tier-card__header {
    margin-bottom: 16px;
}

.tier-badge {
    display: inline-block;
    font-size: 0.75rem;
    font-weight: 800;
    padding: 4px 8px;
    border-radius: var(--radius-sm);
    margin-bottom: 8px;
}

.funnel-tier-card--tofu { border-top: 4px solid #38bdf8; }
.funnel-tier-card--tofu .tier-badge { background: #e0f2fe; color: #0284c7; }

.funnel-tier-card--mofu { border-top: 4px solid #6366f1; }
.funnel-tier-card--mofu .tier-badge { background: #e0e7ff; color: #4338ca; }

.funnel-tier-card--bofu { border-top: 4px solid #10b981; }
.funnel-tier-card--bofu .tier-badge { background: #d1fae5; color: #059669; }

.meta-details-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
}

.meta-detail-card {
    background-color: #f8fafc;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 24px;
}

/* ==========================================================================
   18. 04 — GOOGLE ADS SEARCH & MOCKUP
   ========================================================================== */
.google-ad-mockup-wrapper {
    margin-bottom: 32px;
}

.mockup-label {
    font-size: 0.78rem;
    font-weight: 700;
    text-transform: uppercase;
    color: var(--color-muted);
    letter-spacing: 0.05em;
    display: block;
    margin-bottom: 8px;
}

.google-ad-mockup {
    background-color: #ffffff;
    border: 1px solid #cbd5e1;
    border-radius: var(--radius-md);
    padding: 20px 24px;
    box-shadow: var(--shadow-sm);
    max-width: 720px;
}

.google-ad-mockup__top {
    display: flex;
    align-items: center;
    gap: 8px;
    margin-bottom: 6px;
    font-size: 0.825rem;
}

.google-ad-badge {
    font-weight: 700;
    color: #1e293b;
}

.google-ad-url {
    color: #475569;
}

.google-ad-title {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 6px;
}

.google-ad-title a {
    color: #1a0dab;
    text-decoration: underline;
}

.google-ad-title a:hover {
    color: #1a0dab;
}

.google-ad-desc {
    font-size: 0.88rem;
    color: #4d5156;
    line-height: 1.5;
    margin-bottom: 12px;
}

.google-ad-sitelinks {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
}

.sitelink-item {
    font-size: 0.85rem;
    color: #1a0dab;
    text-decoration: underline;
    cursor: pointer;
}

.gads-structure-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
    margin-bottom: 32px;
}

.gads-info-card {
    background-color: #f8fafc;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 20px;
}

.intent-badge {
    font-size: 0.75rem;
    font-weight: 600;
    background: #f1f5f9;
    padding: 2px 8px;
    border-radius: 4px;
}

.prio-tag {
    font-size: 0.75rem;
    font-weight: 700;
    padding: 2px 8px;
    border-radius: 4px;
    text-transform: uppercase;
}

.prio-tag--high   { background: #fee2e2; color: #991b1b; }
.prio-tag--medium { background: #fef3c7; color: #92400e; }
.prio-tag--low    { background: #f1f5f9; color: #475569; }

/* ==========================================================================
   19. 05 — SEO STRATEGY (5 PILLARS)
   ========================================================================== */
.seo-pillars-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
    gap: 20px;
    margin-bottom: 36px;
}

.seo-pillar-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 24px 20px;
    box-shadow: var(--shadow-sm);
    display: flex;
    flex-direction: column;
}

.seo-pillar-card__icon svg {
    color: var(--color-secondary);
    margin-bottom: 12px;
}

.seo-pillar-card h3 {
    font-size: 1.1rem;
    margin-bottom: 8px;
}

.seo-pillar-card p {
    font-size: 0.88rem;
    color: var(--color-muted);
    line-height: 1.6;
    margin-bottom: 16px;
    flex-grow: 1;
}

.seo-checklist-pills {
    display: flex;
    flex-wrap: wrap;
    gap: 6px;
}

.seo-checklist-pills span {
    font-size: 0.7rem;
    background-color: #f1f5f9;
    color: #475569;
    padding: 2px 6px;
    border-radius: 4px;
}

/* ==========================================================================
   20. OUTCOMES, LEARNINGS & GROWTH SYSTEM DIAGRAM
   ========================================================================== */
.kpi-results-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 20px;
    margin-bottom: 36px;
}

.kpi-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 20px;
    box-shadow: var(--shadow-sm);
    text-align: center;
}

.kpi-card__tag {
    margin-bottom: 10px;
    display: inline-block;
}

.kpi-card__val {
    font-family: var(--font-heading);
    font-size: 1.8rem;
    font-weight: 800;
    color: var(--color-secondary);
    margin-bottom: 4px;
}

.kpi-card__lbl {
    font-size: 0.85rem;
    color: var(--color-muted);
    font-weight: 500;
}

.learnings-block {
    background-color: #f8fafc;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-lg);
    padding: 32px;
    margin-bottom: 32px;
}

.learnings-block__title {
    margin-bottom: 20px;
}

.learnings-list {
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.learning-item {
    display: flex;
    align-items: flex-start;
    gap: 12px;
}

.learning-item__icon svg {
    color: var(--color-success);
    margin-top: 3px;
    flex-shrink: 0;
}

.learning-item p {
    font-size: 0.95rem;
    color: #334155;
    margin-bottom: 0;
}

.tools-used-block {
    margin-bottom: 36px;
}

.tools-used-block h4 {
    margin-bottom: 12px;
}

.tools-chips-list {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
}

.tool-chip {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    padding: 6px 14px;
    border-radius: var(--radius-full);
    font-size: 0.85rem;
    font-weight: 600;
    color: var(--color-primary);
    box-shadow: var(--shadow-sm);
}

/* Growth System Visual Diagram (Section 39) */
.growth-system-diagram {
    background: var(--gradient-dark);
    color: #ffffff;
    border-radius: var(--radius-xl);
    padding: 48px 32px;
    text-align: center;
    box-shadow: var(--shadow-xl);
}

.diagram-tag {
    font-size: 0.8rem;
    font-weight: 700;
    color: var(--color-accent);
    letter-spacing: 0.08em;
    display: block;
    margin-bottom: 8px;
}

.diagram-title {
    color: #ffffff;
    margin-bottom: 40px;
}

.formula-row {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 16px;
    flex-wrap: wrap;
}

.formula-node {
    background: rgba(255, 255, 255, 0.08);
    border: 1px solid rgba(255, 255, 255, 0.15);
    backdrop-filter: blur(8px);
    border-radius: var(--radius-md);
    padding: 16px 20px;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 8px;
    min-width: 130px;
}

.formula-node .node-icon svg {
    color: var(--color-accent);
}

.formula-node .node-text {
    font-family: var(--font-heading);
    font-size: 0.825rem;
    font-weight: 700;
    letter-spacing: 0.04em;
}

.formula-operator {
    font-size: 1.8rem;
    font-weight: 800;
    color: var(--color-accent);
}

.formula-node--result {
    background: var(--gradient-brand);
    border-color: transparent;
    box-shadow: 0 8px 24px rgba(37, 99, 235, 0.4);
}

.formula-node--result .node-icon svg {
    color: #ffffff;
}

.formula-node--result .node-text {
    color: #ffffff;
}

/* Project Bottom CTA */
.project-bottom-cta {
    background: linear-gradient(135deg, #EFF6FF 0%, #E0F2FE 100%);
    border: 1px solid #BFDBFE;
    border-radius: var(--radius-xl);
    padding: 56px 40px;
    text-align: center;
    margin-top: 56px;
    margin-bottom: 56px;
}

.project-bottom-cta h3 {
    font-size: 1.8rem;
    margin-bottom: 12px;
}

.project-bottom-cta p {
    font-size: 1.1rem;
    color: #334155;
    max-width: 600px;
    margin: 0 auto 28px auto;
}

/* ==========================================================================
   21. PROCESS & TOOLS SECTIONS
   ========================================================================== */
.process-grid {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 20px;
}

.process-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 24px 20px;
    box-shadow: var(--shadow-sm);
    display: flex;
    flex-direction: column;
}

.process-card__number {
    font-family: var(--font-heading);
    font-size: 2.5rem;
    font-weight: 800;
    color: #e2e8f0;
    line-height: 1;
    margin-bottom: 12px;
}

.process-card__title {
    font-size: 1.1rem;
    margin-bottom: 4px;
}

.process-card__sub {
    font-size: 0.78rem;
    font-weight: 600;
    color: var(--color-secondary);
    text-transform: uppercase;
    margin-bottom: 12px;
}

.process-card__desc {
    font-size: 0.875rem;
    color: var(--color-muted);
    line-height: 1.6;
    margin-bottom: 0;
}

/* Tools Grid */
.tools-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
    gap: 20px;
}

.tool-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 20px;
    box-shadow: var(--shadow-sm);
    transition: all var(--transition-base);
}

.tool-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--shadow-md);
    border-color: #bfdbfe;
}

.tool-card__top {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-bottom: 12px;
}

.tool-card__icon {
    width: 40px;
    height: 40px;
    border-radius: var(--radius-sm);
    background-color: #f1f5f9;
    display: flex;
    align-items: center;
    justify-content: center;
}

.tool-card__icon svg {
    width: 22px;
    height: 22px;
}

.tool-card__category {
    font-size: 0.72rem;
    font-weight: 700;
    text-transform: uppercase;
    color: var(--color-muted);
}

.tool-card__dot {
    width: 6px;
    height: 6px;
    border-radius: 50%;
    background-color: var(--color-accent);
}

.tool-card__name {
    font-size: 1.1rem;
    margin-bottom: 4px;
}

.tool-card__desc {
    font-size: 0.85rem;
    color: var(--color-muted);
    margin-bottom: 0;
}

/* ==========================================================================
   22. CONTACT SECTION & ACCESSIBLE FORM
   ========================================================================== */
.contact-grid {
    display: grid;
    grid-template-columns: 0.9fr 1.1fr;
    gap: 48px;
    align-items: flex-start;
}

.contact-card,
.contact-form-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-xl);
    padding: 40px;
    box-shadow: var(--shadow-md);
}

.contact-card__title {
    font-size: 1.5rem;
    margin-bottom: 8px;
}

.contact-card__sub {
    font-size: 0.95rem;
    color: var(--color-muted);
    margin-bottom: 32px;
}

.contact-items {
    display: flex;
    flex-direction: column;
    gap: 20px;
    margin-bottom: 36px;
}

.contact-item {
    display: flex;
    align-items: flex-start;
    gap: 16px;
}

.contact-item__icon {
    width: 44px;
    height: 44px;
    border-radius: var(--radius-md);
    background: #eff6ff;
    color: var(--color-secondary);
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
}

.contact-item__content {
    display: flex;
    flex-direction: column;
}

.contact-item__label {
    font-size: 0.75rem;
    font-weight: 700;
    text-transform: uppercase;
    color: var(--color-muted);
}

.contact-item__value {
    font-size: 1rem;
    font-weight: 600;
    color: var(--color-primary);
}

.contact-socials-label {
    display: block;
    font-size: 0.85rem;
    font-weight: 600;
    color: var(--color-muted);
    margin-bottom: 12px;
}

.contact-socials-links {
    display: flex;
    gap: 12px;
}

/* Form Styles */
.dmp-contact-form {
    display: flex;
    flex-direction: column;
    gap: 20px;
}

.form-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
}

.form-group {
    display: flex;
    flex-direction: column;
    gap: 6px;
}

.form-group label {
    font-size: 0.875rem;
    font-weight: 600;
    color: var(--color-primary);
}

.form-group .required {
    color: var(--color-danger);
}

.form-control {
    width: 100%;
    padding: 12px 16px;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-sm);
    background-color: #f8fafc;
    font-size: 0.95rem;
    transition: all var(--transition-fast);
}

.form-control:focus {
    background-color: #ffffff;
    border-color: var(--color-secondary);
    box-shadow: 0 0 0 3px rgba(37, 99, 235, 0.15);
    outline: none;
}

.form-disclaimer {
    font-size: 0.8rem;
    color: var(--color-muted);
    text-align: center;
    margin-top: 8px;
    margin-bottom: 0;
}

/* ==========================================================================
   23. FOOTER
   ========================================================================== */
.site-footer {
    background-color: var(--color-primary);
    color: #ffffff;
    padding-top: 64px;
    padding-bottom: 32px;
}

.site-footer__grid {
    display: grid;
    grid-template-columns: 1.5fr 1fr 1fr 1.2fr;
    gap: 48px;
    margin-bottom: 56px;
}

.site-footer__brand-name {
    color: #ffffff;
    font-size: 1.4rem;
    margin-bottom: 4px;
}

.site-footer__brand-desc {
    color: var(--color-accent);
    font-size: 0.85rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 16px;
}

.site-footer__brand-bio {
    color: #94a3b8;
    font-size: 0.9rem;
    line-height: 1.6;
    margin-bottom: 24px;
}

.site-footer__socials {
    display: flex;
    gap: 12px;
}

.social-icon {
    width: 38px;
    height: 38px;
    border-radius: 50%;
    background: rgba(255, 255, 255, 0.1);
    display: flex;
    align-items: center;
    justify-content: center;
    color: #ffffff;
    transition: all var(--transition-fast);
}

.social-icon:hover {
    background: var(--color-secondary);
    color: #ffffff;
    transform: translateY(-2px);
}

.site-footer__heading, .dmp-widget-title {
    color: #ffffff;
    font-size: 1rem;
    font-weight: 700;
    margin-bottom: 20px;
    position: relative;
    padding-bottom: 8px;
}

.site-footer__heading::after, .dmp-widget-title::after {
    content: '';
    position: absolute;
    bottom: 0;
    left: 0;
    width: 24px;
    height: 2px;
    background-color: var(--color-secondary);
}

.footer-links {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.footer-links a {
    color: #94a3b8;
    font-size: 0.9rem;
    transition: color var(--transition-fast);
}

.footer-links a:hover {
    color: #ffffff;
    padding-left: 4px;
}

.site-footer__note {
    font-size: 0.85rem;
    color: #94a3b8;
    line-height: 1.6;
}

.site-footer__bottom {
    border-top: 1px solid rgba(255, 255, 255, 0.1);
    padding-top: 32px;
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 16px;
}

.site-footer__copy {
    color: #94a3b8;
    font-size: 0.875rem;
    margin-bottom: 0;
}

.back-to-top {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    color: #94a3b8;
    font-size: 0.85rem;
    font-weight: 600;
    transition: color var(--transition-fast);
}

.back-to-top:hover {
    color: #ffffff;
}

/* ==========================================================================
   24. BREADCRUMBS & BLOG / SEARCH / 404
   ========================================================================== */
.dmp-breadcrumbs {
    margin-bottom: 24px;
    font-size: 0.85rem;
}

.dmp-breadcrumbs ol {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    list-style: none;
    gap: 8px;
}

.dmp-breadcrumbs a {
    color: var(--color-muted);
}

.dmp-breadcrumbs a:hover {
    color: var(--color-secondary);
}

.dmp-bc-sep {
    color: #94a3b8;
}

/* Blog Layout */
.blog-archive-layout,
.single-post-layout {
    display: grid;
    grid-template-columns: 1fr 340px;
    gap: 48px;
}

.blog-posts-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 32px;
    margin-bottom: 40px;
}

.blog-card {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-lg);
    overflow: hidden;
    box-shadow: var(--shadow-sm);
    display: flex;
    flex-direction: column;
}

.blog-card__thumb-link {
    aspect-ratio: 16/9;
    overflow: hidden;
    display: block;
}

.blog-card__img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    transition: transform var(--transition-slow);
}

.blog-card:hover .blog-card__img {
    transform: scale(1.05);
}

.blog-card__content {
    padding: 24px;
    display: flex;
    flex-direction: column;
    flex-grow: 1;
}

.blog-card__meta {
    font-size: 0.8rem;
    color: var(--color-muted);
    margin-bottom: 8px;
    display: flex;
    gap: 6px;
}

.blog-card__title {
    font-size: 1.25rem;
    margin-bottom: 12px;
}

.blog-card__excerpt {
    font-size: 0.9rem;
    color: var(--color-muted);
    margin-bottom: 20px;
    flex-grow: 1;
}

.blog-sidebar {
    display: flex;
    flex-direction: column;
    gap: 32px;
}

.dmp-sidebar-widget {
    background-color: #ffffff;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-md);
    padding: 24px;
    box-shadow: var(--shadow-sm);
}

/* Single Blog Post */
.blog-post-header {
    margin-bottom: 24px;
}

.blog-post-meta {
    font-size: 0.875rem;
    color: var(--color-muted);
    display: flex;
    gap: 8px;
    align-items: center;
    margin-bottom: 12px;
}

.blog-post-title {
    font-size: clamp(2rem, 4vw, 2.75rem);
}

.blog-post-thumbnail {
    border-radius: var(--radius-lg);
    overflow: hidden;
    margin-bottom: 32px;
}

.entry-content {
    font-size: 1.05rem;
    line-height: 1.8;
}

.entry-content p {
    margin-bottom: 1.5rem;
}

.post-navigation {
    margin-top: 48px;
    padding-top: 24px;
    border-top: 1px solid var(--color-border);
}

.nav-links {
    display: flex;
    justify-content: space-between;
    gap: 16px;
}

/* 404 Page */
.error-404-content {
    max-width: 680px;
    margin: 48px auto;
}

.error-404-badge {
    display: flex;
    flex-direction: column;
    align-items: center;
    margin-bottom: 24px;
}

.error-404-badge span:first-child {
    font-family: var(--font-heading);
    font-size: 6rem;
    font-weight: 800;
    line-height: 1;
    color: var(--color-secondary);
}

.badge-sub {
    font-size: 0.85rem;
    font-weight: 700;
    letter-spacing: 0.08em;
    color: var(--color-danger);
    background: #fef2f2;
    padding: 4px 12px;
    border-radius: var(--radius-full);
}

.error-404-title {
    font-size: 2.25rem;
    margin-bottom: 16px;
}

.error-404-sub {
    font-size: 1.15rem;
    color: var(--color-muted);
    margin-bottom: 32px;
}

.error-404-actions {
    display: flex;
    justify-content: center;
    gap: 16px;
    margin-bottom: 40px;
}

/* Pagination */
.archive-pagination {
    margin-top: 48px;
    text-align: center;
}

.archive-pagination .nav-links {
    display: inline-flex;
    gap: 8px;
}

.archive-pagination .page-numbers {
    padding: 8px 16px;
    border: 1px solid var(--color-border);
    border-radius: var(--radius-sm);
    color: var(--color-primary);
    font-weight: 600;
}

.archive-pagination .page-numbers.current {
    background-color: var(--color-secondary);
    color: #ffffff;
    border-color: var(--color-secondary);
}

/* ==========================================================================
   25. RESPONSIVE MEDIA QUERIES
   ========================================================================== */
@media (max-width: 1024px) {
    .hero-section__grid {
        grid-template-columns: 1fr;
        gap: 56px;
    }

    .hero-stats__grid {
        grid-template-columns: repeat(2, 1fr);
        gap: 24px;
    }

    .stat-card:nth-child(2)::after {
        display: none;
    }

    .about-section__grid {
        grid-template-columns: 1fr;
        gap: 40px;
    }

    .projects-grid--3col {
        grid-template-columns: repeat(2, 1fr);
    }

    .process-grid {
        grid-template-columns: repeat(3, 1fr);
    }

    .site-footer__grid {
        grid-template-columns: repeat(2, 1fr);
        gap: 36px;
    }

    .mockup-sections-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .blog-archive-layout,
    .single-post-layout {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 768px) {
    .site-navigation {
        display: none;
    }

    .menu-toggle {
        display: flex;
    }

    .section-padding {
        padding-top: 64px;
        padding-bottom: 64px;
    }

    .section-header-row {
        flex-direction: column;
        align-items: flex-start;
    }

    .projects-grid {
        grid-template-columns: 1fr;
    }

    .projects-grid--3col {
        grid-template-columns: 1fr;
    }

    .challenge-goal-grid,
    .audience-products-grid,
    .content-strategy-meta-row,
    .meta-details-grid,
    .gads-structure-grid,
    .contact-grid {
        grid-template-columns: 1fr;
    }

    .meta-funnel-grid {
        grid-template-columns: 1fr;
    }

    .funnel-steps-container {
        flex-direction: column;
    }

    .funnel-step-divider {
        transform: rotate(90deg);
        margin: 6px 0;
    }

    .process-grid {
        grid-template-columns: 1fr;
    }

    .form-row {
        grid-template-columns: 1fr;
    }

    .site-footer__grid {
        grid-template-columns: 1fr;
        gap: 32px;
    }

    .site-footer__bottom {
        flex-direction: column;
        text-align: center;
    }

    .blog-posts-grid {
        grid-template-columns: 1fr;
    }

    .floating-card {
        position: static;
        margin-top: 16px;
        animation: none;
    }
}

@media (max-width: 480px) {
    .hero-stats__grid {
        grid-template-columns: 1fr;
    }

    .stat-card::after {
        display: none !important;
    }

    .mockup-sections-grid {
        grid-template-columns: 1fr;
    }

    .hero-actions {
        flex-direction: column;
        width: 100%;
    }

    .hero-actions .btn {
        width: 100%;
    }
}

/* ==========================================================================
   26. ACCESSIBILITY & PREFERS-REDUCED-MOTION
   ========================================================================== */
@media (prefers-reduced-motion: reduce) {
    *, *::before, *::after {
        animation-duration: 0.01ms !important;
        animation-iteration-count: 1 !important;
        transition-duration: 0.01ms !important;
        scroll-behavior: auto !important;
    }

    .floating-card {
        animation: none !important;
    }

    .hero-badge__dot {
        animation: none !important;
    }
}